13 Dec EdventureCo announces rebrand of DDLS to Lumify Group
EdventureCo has announced the rebranding of its corporate ICT and digital skills training business, DDLS Group, to Lumify Group, uniting all its digital training brands under one umbrella.
Over the past 30 years, DDLS has expanded its services into new industries and regions. The group launched the Australian Institute of ICT (AIICT), an online learning business, and opened its DDLS Philippines campus. It also acquired Auldhouse, New Zealand’s largest ICT training provider, and Nexacu, Australia’s leading provider of Microsoft end-user training. DDLS People, the business consultancy arm of DDLS, also experienced significant growth in recent years. These separate business divisions will now be consolidated under Lumify Group.
Under the new structure, Lumify Group will serve as the overarching brand for the businesses and incorporate the introduction of Lumify Learn, Lumify Work, and Lumify People. DDLS Australia, DDLS Philippines, and Auldhouse will now be known collectively as Lumify Work; DDLS People will now be known as Lumify People; and Lumify Learn will be launched in the new year, as its all-new ICT Consumer training arm.
According to Lumify Group, the rebrand will allow it to unify its different business units under a single brand architecture. The company will also be able to focus on its mission to narrow the digital skills gap by equipping the workforce with future-focused, in-demand skills.
“The existing DDLS brand doesn’t do justice to the progressive, modern organisation we’ve become. While it has equity with our existing customer base, the name itself has no connection to what we do as a business,” Lumify Group CEO Jon Lang said.
“To move forward and continue to dominate the ICT training market in Australasia, we needed to move our separate brands under one umbrella. The rebrand is an important milestone for us and reflects our ongoing commitment to closing the digital skills gap across the APAC region by providing world-class training to our future tech workforce. In Australia alone, 286,000 people will need to enter technology jobs over the next four years just to keep pace with growth. Lumify Group’s ultimate mission is to meet this demand, by giving people and businesses the skills they need to flourish in a future where technology rules.” “The next few years will see us continue to expand into other regions, target new markets, and increase our investment in digital, flexible, and customer-focused delivery and courses.”
Rebranding to Lumify Group
The new name ‘Lumify’ means to illuminate, chosen to reflect Lumify Group’s belief in the power of learning and its ability to enlighten and transform.
The rebrand comes at a time when the company delivers an extensive and varied portfolio of 600+ courses to more than 30,000 students annually across 90 classrooms, along with a growing range of virtual and self-paced online options. It will have no impact on the day-to-day operations of all business units or the student experience.
Michael Crump, Head of Marketing for Lumify Group, said: “We wanted to design a modern, digital-first brand identity that communicates who we are now – and where we are headed. With so much growth and expansion, we felt the time was right to unite all our different brands and services under a single brand. But to do that, we realised we needed a new name. A name that truly reflects who we are, what we’ve become, and where we’re headed.”
Stay tuned to the EdventureCo website for more news & insights.